2021 Wednesday, March 17: Schedule and Session Sign-Up

All times are Pacific Time.  If you’re a member of an institution that’s registered for the MOTM Conference, use this page to RSVP for the sessions you’d like to attend.  You must use your institution credentials (email address, etc.) to be approved and checked in.   Your institution’s registration contact has been repeatedly advised to have you sign up no later than the night before the session(s) you’d like to attend – “day of” registrations will be accommodated as best as possible. Note that recordings for all sessions will be available after the conference.  Do not register for more than one session scheduled at the same time.  You’ll receive an email confirmation with joining instructions for each session.

9:00-10:15 a.m. Breakout Sessions

An Annual Giving “Last Call” Forum
Cameron Hall, Texas Tech University System, Torrey Hood, UNR, and Jill Boline, Meeting of the Minds Mastermind
Watch Cameron’s preview of this session!
Watch Jill’s conference welcome and a preview of this session!
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Join annual giving experts and aficionados Jill, Torrey and Cameron for a catch-all chat on the final morning of the conference. Get all of your unanswered questions asked!

Creative Ways to Engage Your Community & Donors With Video
JD Beebe, ThankView

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Video content is far and away the best way to reach your donors and build a culture of philanthropy. But where do you start when implementing video into your communications? Join ThankView CEO JD Beebe as he explores how video is being harnessed by institutions across the country to tell better stories, make their acknowledgments more meaningful, and retain more donors. Part trendspotting and part roll-up-your-sleeves strategy, JD will give attendees actionable next steps to supercharge their donor engagement.

It’s All About the Data – Strategies for Identifying, Collecting, and Maintaining Advancement Data
Laura Carlson-Weiner with Shalonda Martin, Jeff Callaghan, and John Taylor

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Discussion regarding where and how institutions can obtain new data and update old and conduct data hygiene on current data, regardless of your staff size or budget.

Setting Student Fundraisers up for Success
Rachel Spencer, Vanilla Soft
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Your student fundraising team carries the lion’s share of the responsibility when it comes to converting and engaging your alumni and donors. It is largely up to them to deliver a positive experience for potential donors and, ultimately, inspire them to make a financial contribution. Despite this, oftentimes insufficient investment is made in recruiting and developing the best team for the task. This session will look at topics such as; student recruitment, training, development, motivation, incentives, retention and team-building. Your students are taking on what is arguably the toughest job in the development team and placing themselves on the very front line of your institution’s fundraising efforts. With this in mind, this entirely student-focused session will ensure that you and your team are set up for maximum success.

10:30-11:45 a.m. Breakout Sessions

A Diversity, Equity and Inclusion in Advancement Forum
Perry Radford, Scripps College

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Join us for a discussion about what it means to bring a Diversity, Equity, and Inclusion lens to our work and how we can approach DEI work as advancement professionals. 

A Digital Fundraising Forum
Taylor Stayton and Michael Gyulai, UCLA and Emily Parris Sandler, City of Hope
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Join some digital fundraising trailblazers for a chat about how their work has evolved in the last year, and will continue to evolve in the months ahead.

Student Affairs Fundraising in the Midst of Capturing Student Data, Interests and Activities in the CRM
Terri Carlos and Monica Alejandre, California State University, San Bernardino
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Fundraising among alumni in today’s world might be anything but traditional. Student experiences and engagement during college shape how future and current donors give back to their alma mater. But what if you don’t have student activities listed in your CRM? How do you make those connections and increase your fundraising opportunities while developing robust student data? This session provides candid lessons and practical tactics surrounding the assessment of student data needs, developing the right partnerships and approach to gaining access to data, overcoming obstacles and increasing fundraising opportunities.

Making the Case for Using the Right Data
Tessa Burke, Anthology
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Today, creating personalized touchpoints for alumni and donors is critical to building their engagement. And while advancement services have the data that teams need to be able to build engagement effectively, this often goes awry. In this session, we’ll talk about ways you can advise teams as to what data they can and should use for engagement, ways that the rest of the division can help update data, and capturing the right data to inform strategies.

Lunch Break 11:45 a.m. – 1 p.m.

1:00-2:15 p.m. Closing Session

Fundraising, the Economy, and the Coronavirus: Where Do We Go From Here?
Bob Burdenski, John Taylor, conference co-chairs, with Rodger Devine, USC, and Jeff Shilling, UCSC
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Last year’s Meeting of the Minds Conference was turned upside down by the Coronavirus, and this year remained the same. As our now-online conference ends, what’s the “new normal,” and where does fundraising go from here? With the continuing impacts on one’s health family, job, investments, feelings of security and expectations about the future, it remains a new fundraising world — at least for now. A closing session with some thoughts and ideas for tomorrow, along with the panel’s recommendations for must-see sessions now in the conference video archive!